WWE changes name of Fabulous Moolah Battle Royal after backlash from fans and sponsor

UPDATE – MARCH, 15: WWE has announced they will change the name of the battle royal taking place at Wrestlemania.

The company statement reads:

“After further consideration, we believe it’s best to proceed with the name ‘WrestleMania Women’s Battle Royal.’ What remains most important is that this historic match is part of WWE’s unwavering commitment to the Women’s Division.”

Wrestlemania sponsor Snickers’ parent company, Mars Wrigley Confectionery US, called the decision to name the battle royal after The Fabulous Moolah “unacceptable” in a statement to Wrestling Inc.

“We were recently made aware of the World Wrestling Entertainment Inc’s (WWE) decision to honor a former wrestler during the upcoming WrestleMania 34 event. As a principle-based business that has long championed creating inclusive environments that encourage and empower everyone to reach their full potential, this is unacceptable. We are engaging with the WWE to express our disappointment.”


On Monday, the WWE announced the first-ever Fabulous Moolah Battle Royal would take place at Wrestlemania 34.

First off, I’d like to point out that our Nestlemania called it (and he was the first to remind everyone).

That’s where the excitement should stop.

After the announcement, there was serious backlash from wrestling fans about WWE’s decision to honor the Hall of Famer with the match. The critics highlighted Moolah’s sketchy past of taking advantage of performers.

A number of female wrestlers and industry officials have accused Moolah of being “a pimp,” providing unsuspecting female wrestlers to promoters for sexual favors. There’s a really interesting Reddit thread on Moolah as part of the “Wrestlers True Colors” series.

Moolah’s actions were also referenced by a wrestler by the name of Mad Maxine to Slam! Magazine in 2014.

“Moolah did send girls out to this guy in Arizona and pimped them out,” Mad Maxine told the magazine. “I actually spoke to him on the phone and asked him what he was looking for. He said, ‘If I’m spending all this money, you know what I want.’ That was part of Moolah’s way of making money. She was just a bad person. Moolah didn’t have a good bone in her body.”

Not good.

I’m going to admit that I had no idea that Moolah was such a despicable human being. A huge majority of the IWC did, however, and they lashed out at WWE for the decision.

There’s A LOT more where that came from. Just keep scrolling through the vicious responses to this tweet by WWE.

There’s a petition swirling around calling for WWE to change the name.